Gerald G. Clerx is a recognized and much respected industry thought leader on the topic of client engagement.

He is the architect behind the GAP Analysis Client Engagement Model and also the author of "The ACRE Formula – Overcoming client fears, frustrations and positional impasses". His professional aim is to assist his clients increase their business success rate by mastering what he identifies as the three core skills of client engagement; Assessment, Presentation and Negotiation.

Although Gerald Clerx’ work is conducted predominantly in the real estate sector, the main principles of the GAP Analysis Client Engagement model are equally applicable across all sales and service-based industries.

Although Gerald Clerx was born and raised in Vancouver, BC Canada, he currently lives in Santa Barbara, California with his wife Shelley plus two of his three children and their three dogs, golden retrievers Saidy, Ivy and Bella.

His clients include some of the biggest and also most successful retailers, landlords, developers and real estate companies in the world, including The GAP, Cadillac Fairview Corporation, Liberty Property Trust, Lincoln Property Group, Colliers International and RE/MAX International to name but a few.

Those employing his training will tell you that the GAP Analysis Client Engagement model not only helped them double their business win rates, but also dramatically improved customer satisfaction scores and client retention as well. A so-called win-win situation.

Gerald Clerx

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Gerald Clerx is a recognized industry thought leader on the topic of client engagement. He aims to assist his clients in increasing business success rates.

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